Soda Pitch Lands Them With BIG4

BIG4 Holiday Parks, one of Australia's largest and best-known leisure companies, has selected Soda Communications to drive its PR strategy into 2021 and beyond.Having faced a difficult 12 months as part of the travel industry, BIG4 – now in its fifth decade of operations – wants to increase its profile and highlight the breadth of its offering.After a competitive pitch it awarded its PR contract

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